INTEGRATED MARKETING
Recent digital sponsorship campaigns that brought together custom video content, social media contests, and multi-platform promotion.
SMIRNOFF SOURS x LIP SYNC BATTLE • Roles: Art Direction
This was a campaign that included online exclusives for the hit show Lip Sync Battle, banner ads that pushed back to the video page, and social media aggregation.
The campaign also included an animated preroll which ran before the video content.
DR. PEPPER x LIP SYNC BATTLE • Roles: Art Direction
Dr. Pepper also did a sponsorship campaign with Lip Sync Battle; this one took the form of a social media contest. Users were encouraged to submit their lip sync videos for a chance to be featured on the show.
The contest campaign also included an animated preroll that ran throughout Viacom properties.